If you are in a referral business it is important you have a perfect business elevator pitch down and ready for anytime you might need to use it.
When you are an entrepreneur or a Real Estate Investor it can be very difficult to ask that age old question “What do you do?”
One of my favorite blogs and a good mentor to anyone that builds their business by referral has some pretty good advice on how to address this simple but not always easy question. The best thing I’ve found is to have a super “effective elevator pitch” or speech.
Video: Perfect Elevator Pitch Formula Examples and Outline
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When Do you Use an Effective Elevator Pitch
When someone asks you what you do, what are the first words out of your mouth? If the words aren’t ready to roll off your tongue, then read on . . .
When someone asks you what you do, make sure you’re ready with a response that is succinct but memorable. The attention span of the average adult is only 20 seconds; a long, drawn-out answer to the question isn’t going to work. You need to develop an effective elevator pitch.
Focus on creating a unique selling proposition (USP)–a mini commercial that you can readily use while networking. I think of this as a personal answer to the age-old “Whattaya do?” question, which we’ve all been asked about a million and a half times.
Many in business call this the Personal Infomercial or and Effective Elevator Pitch. (You should get your point across in the time you take an elevator with someone)
What an “Effective Elevator Pitch” is not:
It is not a “sales pitch.” on your product or service. A great formula that I have found effective that can work for just about any business can be found in these simple steps.
What an “Effective Elevator Pitch” Is
To me a truly perfect elevator pitch is a quick way of finding out if you can strike curiosity into the person you are talking to in order to create a referral, connection or an appointment.
4 Simple Steps to Creating the Perfectly Effective Elevator Pitch
- Identify who you can help by starting with… I show people who (need to save money, want to buy real estate, want to own their home, can’t get a mortgage,)
- Identify what you can help them with…. how they can (increase their revenue, income, own a home, pay less on their mortgage)
- Identify why they can benefit... so they can (have more time freedom, enjoy home ownership, reap tax benefits, spend more time with family)
- Ask if they know anyone like that… end with a question or ask for a referral.
Here is a finished example of an effective elevator pitch or speech:
I use this all the time in the current real estate market. Let’s say I’m having a casual glass of wine and unwinding at the local restaurant and I strike up a conversation. Very often the conversation leads to the age old question “What do you do?”
So the Final Effective Elevator Pitch Looks Like This…
I could say… “I show everyday people how they can buy real estate and get the lending they need without the hassle of a retail bank, so they can enjoy home ownership and all of it’s benefits… Do you know anyone that would love to buy real estate at it’s lowest levels in years?”
Or something like…
“I show business owners how they can have a website set up for free so they can get found easier online and create more leads and closed business.. Do you have a website that works for you?.”
Or Maybe this…
“I show people who need more time and money how to launch a full time online income so they can spend precious time with their families and take more vacations… Do you know anyone that is looking for more income today?”
You would be surprised on this one liner will open a conversation, create a referral or maybe the person you are talking to would love to learn more. The really great thing about this 30 second perfect formula is that you can tailor it to ANY business or ANY opportunity you are working with.
9 out of 10 times I use it it leads to an opening where someone naturally wants to learn more about my business.
The point is it is not hard selling and it opens a door for somebody to learn more about you. I promise if you use this formula in your business you will have more success. Try it out for a while and let me know what you think.
If you find this information helpful please share it with you social networks, tweet it and feel free to ask me questions or add your own effective Elevator pitch or speech style in the comments section below!
Until Next time Here is to your success! Jason Wheeler 925-285-2172
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Until Next time Here is to your success! Jason Wheeler